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List of basic marketing topics

For a more comprehensive list, see the List of marketing topics.

Marketing Portal

Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual's or group's needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and sales.

The following list of topics is provided as an overview of and introduction to marketing:

MarketingKey concepts

Product / Pricing / Promotion
Distribution / Service / Retail
Brand management
Marketing effectiveness
Market research
Marketing strategy
Marketing management
Market dominance

Promotional content

Advertising / Branding
Direct marketing / Personal Sales
Product placement / Public relations
Publicity / Sales promotion
Underwriting

Promotional media

Printing / Publication / Broadcasting
Out-of-home / Internet marketing
Point of sale / Novelty items
Digital marketing / In-game
Word of mouth

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Contents

• 1 Essence of marketing
• 2 Branches of marketing
  • 2.1 Subdisciplines and components of marketing
  • 2.2 Marketing paradigms
    • 2.2.1 Customer experience management (CEM)
• 3 History of marketing
• 4 Basic marketing concepts
  • 4.1 Consumer behavior
  • 4.2 Direct marketing
  • 4.3 Distribution
    • 4.3.1 Retail outlets
  • 4.4 Marketing management
  • 4.5 Marketing research
    • 4.5.1 Data analysis techniques used in marketing research
    • 4.5.2 Industry or market research
    • 4.5.3 Quantitative marketing research
      • 4.5.3.1 Sampling
  • 4.6 Marketing strategies
    • 4.6.1 Growth strategies
    • 4.6.2 Marketing warfare strategies
  • 4.7 Pricing
  • 4.8 Product management
    • 4.8.1 Brand management
    • 4.8.2 Packaging and labelling
    • 4.8.3 New product development
    • 4.8.4 Positioning
  • 4.9 Promotion
    • 4.9.1 Advertising
    • 4.9.2 Marketing communications
    • 4.9.3 Publicity
    • 4.9.4 Sales and sales promotion
  • 4.10 Services marketing
• 5 Marketing scholars
• 6 Leaders in marketing
• 7 Marketing lists
• 8 External links

Essence of marketing

Wikibooks' [[wikibooks:|]] has more about this subject: Marketing

Main article: Marketing

• Customer

• Market

Branches of marketing

• Direct marketing

• Multi-level marketing

• Services marketing

Subdisciplines and components of marketing

• Consumer behavior
• Distribution
• Marketing management

• Marketing research
• Marketing strategy
• Pricing

• Product management
• Promotion (marketing)

Marketing paradigms

Main article: Marketing paradigms

• Diversity marketing
• Evangelism marketing

• Network marketing

• Relationship marketing

Customer experience management (CEM)

Main article: Customer experience management

• Brand experience
• Customer interface
• CEM integration

• CEM organization
• Experiential innovation
• Experiential marketing

• Experiential platform
• Experiential world

History of marketing

Main article: History of marketing

• History of advertising

Basic marketing concepts

• Business Marketing
• Business model
• Consumer
• Core competency
• Core
• Customer
  • Customer lifetime value (CLV)
  • Customer relationship management (CRM)

• Economies of scope
• End-user
• Experience curve effects
• Market
• Marketing Effectiveness
• Market share
• Marketing
• Marketing mix
• Marketing myopia

• Market segment
• Sales
• Salesman
• Sustainable competitive advantage
• Target market
• Value
  • Value chain
  • Value migration

Consumer behavior

• Buyer decision processes
  • Prospect theory
  • Loss aversion
  • Decoy effect
  • Time marketing

• Consumer behaviour
  • Aspirational age
  • Aspirational Brand

• Demographics
  • Demographic profile
• Lifestyle
• Maslow's hierarchy of needs

Direct marketing

Main article: Direct marketing

• Database marketing
• Direct Marketing Association
• Multi-level marketing

• Pyramid scheme
  • Large Group Awareness Training (LGAT)

• Specialty catalogs
• Telemarketing

Distribution

Main article: Distribution (business)

• Drop shipping
• Grey marketing
• Logistics

• Logistic engineering
• Shrinkage
• Supply chain

• Supply chain management
• Wholesaler

Retail outlets

Main article: Retail

• Convenience store
• Department store
  • List of department stores

• Dollar store
• Franchising
• Retailers' cooperative

• Shopping mall
• Supermarket
  • List of supermarkets

Marketing management

Main article: Marketing management

• Marketing plan

• Strategic planning

Marketing research

Main article: Marketing research

• Master of Marketing Research
• Experimental techniques
• Observational techniques

• Qualitative marketing research
  • Concept testing
  • Focus group

Data analysis techniques used in marketing research

• Cluster analysis
• Conjoint analysis
• Cross tab
• Factor analysis

• Discriminant analysis
• Intent scale translation
• Logit analysis

• Multi dimensional scaling
• Preference-rank translation
• Preference regression

Industry or market research

Main article: Industry or market research

• Benchmarking
• Competitor analysis

• Ecological model of competition
• Environmental scanning

• Porter 5 forces analysis
• SWOT Analysis

Quantitative marketing research

Main article: Quantitative marketing research

• Questionnaire construction

• Scales

• Statistical surveys

Main article: Sampling (statistics)

• Cluster sampling
• Multistage sampling

• Nonprobability sampling
• Simple random sampling

• Stratified sampling
• Systematic sampling

Marketing strategies

Main article: Marketing strategies

• Infiltration marketing
• Market dominance strategies

• Mass customization
• Porter generic strategies

• Scenario planning
• Vendor lock-in

Growth strategies

Main article: Growth Platforms

• Aggressiveness strategies
• Horizontal integration

• Innovation
• Profit impact on marketing strategy

• Vertical integration

Marketing warfare strategies

Main article: Marketing warfare strategies

• Defensive marketing warfare strategies
• Flanking marketing warfare strategies

• Guerrilla marketing warfare strategies
  • Guerrilla marketing

• Offensive marketing warfare strategies

Pricing

Main article: Pricing

• Barter
• Competitor indexing
• Cost-plus pricing
  • Break even analysis
  • Cost-plus pricing with elasticity considerations
  • Markup
• Discounts and allowances
  • Loyalty card
  • Loss leaders

• Geographical pricing and price zoning
• Penetration pricing
  • Price wars
• Joint product pricing
• Price
• Price points
  • Psychological pricing
  • Odd price

• Price discrimination
  • Price skimming
  • Two part tariff
• Price elasticity of demand
• Pricing objectives
• Pricing for profit maximization
• Rate of return pricing
• Transfer pricing
• Variable pricing and real-time pricing

Product management

Main article: Product management

• Product
• Product differentiation
• Product life cycle management
  • Diffusion
    • Technology acceptance model
• Crossing the Chasm

• Technology lifecycle
  • Disruptive technology
• Life cycle cost analysis
• Planned obsolescence
• Product line
• Whole product

• Product portfolio
  • B.C.G. Analysis
  • G.E. Multi Factoral analysis
  • Contribution margin analysis
  • Cannibalization
  • Product bundling

Brand management

Main articles: Brand and Brand management

• Brand alliances
• Brand equity
• Private brand
• Corporate branding

• Family branding
• Individual branding
• Corporate identity

• Trademark
  • Genericized trademark
• List of fictional brands

Packaging and labelling

Main article: Packaging and labelling

• Mandatory labelling

New product development

Main article: New product development

• Research and development
• Conjoint analysis

• Quality function deployment

• List of product failures

Positioning

Main article: Positioning (marketing)

• Discriminant analysis
• Factor analysis

• Multi dimensional scaling
• Perceptual mapping

• Preference regression

Promotion

Main article: Promotion (marketing)

Main article: Advertising

• Advertising campaign
• Advertising slogan
• Ambush marketing
• Community marketing
• Billboard (advertising)

• Nielsen Ratings
• Product placement
• Q Score
• Mass media
• Mind share

• Sex in advertising
• Subliminal advertising
• Subvertising
• Television commercial

Marketing communications

• Integrated Marketing Communications

• Kelman's source characteristics

• Marketing communications planning framework

Publicity

• Corporate image
  • Cause marketing
• Doing a Ratner

• Public relations
• Trade fairs
• Undercover marketing

• Viral marketing
• Word of mouth and buzz

Sales and sales promotion

Main articles: Sales and Sales promotion

• Negotiation
  • Shill

• Product churning
• Sales techniques

• Sales force management system

Services marketing

Main article: Services marketing

• Borderless selling
• Experience economy

• Quality
• Service

• Service mark
• Service sector

Marketing scholars

Leaders in marketing

Marketing lists

Main article: List of marketing topics

• List of information technology management topics

• List of international trade topics

• List of product failures

External links

Find more about Marketing on Wikipedia's sister projects: Dictionary definitionsTextbooksQuotationsSource textsImages and mediaNews storiesLearning resources

• Marketing dictionary

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