FHM

For Him Magazine (FHM) Categories Lads' magFrequency Monthly First issue 1985 Company Bauer VerlagsgruppeCountry UK(Origin) Language Various Website www.fhm.com

FHM or For Him Magazine is an international monthly lad's mag. The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994, although the full For Him Magazine continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets. Circulation expanded to newsagents as a quarterly by the spring of 1987.[1] FHM was sold from EMAP to Bauer in December 2007.[2]

After the emergence of James Brown's Loaded magazine (regarded as the blueprint for the lad's mag genre), For Him firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to FHM. It subsequently expanded internationally.

The magazine is printed on high quality glossy paper and the photography is of high technical quality.[1] FHM became one of the best-selling magazines in Britain during the mid to late 1990s, selling 700,000 copies per month by 1999[1], which was a fall by 9.6%. [3] Towards the end of the decade the lads' culture in which the magazine thrived began to die off and publishers turned to celebrity-oriented titles to boost overall sales.

In December 2006 it was announced that FHM will be discontinuing its United States print edition after the March 2007 issue, turning to an all-digital format with the launch of FHM Online.

1 Magazine content
2 FHM in other media
3 FHM in other countries
4 References
5 External links

Magazine content

Like Loaded, FHM arguably[citation needed] relies heavily on the appeal of photographs of scantily-clad women. Unlike many magazines, FHM prints photographs of women already famous for reasons other than their physical appearance—such as actresses and pop singers. FHM is typically stocked in the lifestyle rather than adult section on newsstands, although Wal-Mart banned lad's mags [4][5] in 2003.

FHM publishes an annual list of the "100 Sexiest Women In The World", as voted by its readers.

As well as the photo shoots, the magazine contains articles on a wide variety of topics, including profiles of sports stars, movie, music, gadget and book reviews, gossip, men's fashion shoots, the "bar scene" in a variety of locations, guy tales of sex, and extensive discussion of sexual techniques.

FHM in other media

Originally starting as just a magazine, FHM has now expanded into other media. This includes different websites for almost every country in which FHM is published, each featuring localised content. In some countries, FHM pictorials and videos can also be downloaded onto mobile phones.

FHM TV was also the name of a music television station in the UK. It was a programming block on (and as such broadcasted on the same channel as) fellow EMAP-owned music channel Q TV. The channel played music themed shows such as "Yummy Mummys", "FHM Dance" and "Now Thats Hot!", which mainly consisted of music videos. This format ended in Octover 2007.

In Talladega Nights: The Ballad of Ricky Bobby, Carley Bobby states that FHM has voted her in a top 100 list for "Best Ass".

FHM in other countries

As of January 2007, FHM publishes 28 editions per month, including editions in Russia, the United States, Czech Republic, Norway, Denmark, Romania, Croatia, Australia, Estonia, New Zealand, France, Latvia, Lithuania, Indonesia, Taiwan, Portugal, Malaysia, India, Mexico, The Netherlands, Venezuela, Thailand, the Philippines, Serbia, South Africa, Spain, Slovenia, Sweden, Singapore, Bulgaria, Greece, Germany, Hungary and Turkey.

India

The Indian edition of FHM is published by Nextgen Publishing Ltd, which also prints Car India, Bike India The Ideal Home and Garden, Smart Photography, Commercial Vehicle and Computer Active.

FHM was launched in India on October 19, 2007 in a party held at Mumbai whose guests included Lakshmi Mittal, Sanjay Manjrekar, Sharukh Khan, Vivek Oberoi, Karan Johar, Andrew Symonds, Deepika Padukone, Rohit Bal and Madhur Bhandarkar. FHM India's first cover girl was Ujjwala Raut.

Spain

The Spanish edition of FHM (Spanish) is published by Focus Ediciones.

South Africa

The South African edition of FHM is published by Uppercase Media

Denmark

The Danish edition of FHM is published by Benjamin Publications under chief editor Søren Baastrup and editorial director Thomas Brunstrøm. Its main journalists are Marc Thygesen and Lasse Mortensen, and additional writers include Kira Eggers and Dominic Smith.

References

External links

Official FHM web site
Official US FHM web site
Official Philippine FHM web site
Official German FHM web site
Official South African FHM web site
Official Indian FHM web site
Official Australian FHM web site
Official Spanish FHM web site
Official Singapore FHM website
Official Mexican FHM website
Official Taiwanese FHM website
FHM International
BBC article on a report that the anti-intellectual stance of lads' mags is partly responsible for decreased exam performance in males.
A 1999 BBC report on the first ever decline in FHM sales, from a record high in 1998.

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